Marketing and Public Relations

Another field of challenges for VVS is the unified marketing of public transit offerings by all corporate entities. The emphasis here is on coordinated press and public relations, publicity activities in cities, communities, and businesses, and target-group oriented advertising campaigns in the appropriate media. Through cooperative advertising activities within the framework of combination ticket agreements, VVS achieves high visibility. Additionally, a VVS bonus brochure is now offered to all yearly pass customers to enhance customer loyalty, which is becoming increasingly popular.